The global whiskey market, which reached a valuation of USD 88.15 billion in 2022, is poised to attain a substantial milestone, with a projected surge to USD 169 billion by 2032. This robust growth is underpinned by a noteworthy compound annual growth rate (CAGR) of 7.5% throughout the forecast period. Central to this ascent is the increasing favor and consumption of whiskey among the millennial demographic, coupled with the steady rise in disposable income among consumers worldwide. These factors collectively fuel the expansion of market revenue.
Furthermore, manufacturers in the industry continually innovate to craft fresh and distinct whiskey flavors in response to the public's demand for premium and authentic varieties that align with evolving consumer preferences.
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Top Profiled Companies:
- Diageo plc
- Pernod Ricard SA
- Brown-Forman Corporation
- Bacardi Limited
- Heaven Hill Brands
- Suntory Holdings Limited
- William Grant Sons Ltd.
- Beam Suntory Inc.
- Kirin Holdings Company, Limited
- The Edrington Group Limited
- John Distilleries Pvt. Ltd.
Whiskey Market Dynamics
- Consumer Preferences: Consumer tastes and preferences are constantly evolving. The demand for different types of whiskey, such as Scotch, bourbon, rye, and single malt, can fluctuate over time. Trends in cocktails and mixology can also impact which whiskeys are popular.
- Globalization: Whiskey is a global product, and its market dynamics are influenced by international trade, import/export regulations, and cross-border demand. For instance, the popularity of Scotch whisky in emerging markets like China and India has grown significantly.
- Aging Process: Whiskey production involves aging the spirit in barrels for a specified period.This aging process can lead to fluctuations in supply. The whiskey market may experience shortages if distilleries haven't been aging enough stock to meet growing demand.
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Whiskey Market Segmentation
Product Type Outlook:
- Scotch
- Bourbon
- Irish
- Canadian
- Others
Distribution Channel Outlook:
- On-trade
- Off-trade
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